TNO selects NewBizz for Social XR Market Validation Project

/in /by

Social eXtended Reality or Social XR is about to break through in the market. It makes the distances between people disappear forever and opens the floodgates for a flood of unprecedented new possibilities in, for example, IT, media, healthcare and mobility.

WHAT IS SOCIAL XR (EXTENDED REALITY)?

Extended Reality is the collective name for Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). In themselves these are already everyday techniques. AR is already in all modern smartphones and tablets, you can just buy good VR headsets while you can just as easily play with intermediate form MR.

If you link those technologies to a communication platform, you do something even more: you allow the physical and virtual worlds to overlap and thus make distances between people disappear. That’s where the social part of Social XR comes from. Now you are making a video call with a colleague. In the foreseeable future, you may be having that conversation at your kitchen table with a virtual, 3D version or avatar of your colleague sitting in front of you.

WHAT IS TNO DOING IN THE FIELD OF SOCIAL XR?

TNO conducts groundbreaking research in the field of Social XR. With the TNO Early Research Program for Social XR, they are developing the most important media and network technology to enable XR communication. This research program enables TNO, together with partners, to develop all kinds of applications around Social XR with TNO’s Social XR platform. The aim is to further develop this scalable open communication platform. Something that benefits both partners and users.

In the TNO MediaLab they are currently preparing video streaming for the new reality. In doing so, they are looking at new and improved techniques for recording and playback. There is still a lot of work to be done in areas such as encryption, compression, data transport and synchronization. Additional issues such as management of digital rights and user privacy are also discussed.

WHAT DOES NEWBIZZ DO FOR TNO?

NewBizz has started a market validation study for its Social XR solution. Which markets have the potential to embrace this solution and with which partners can TNO best market it?

Do you see possibilities? Be sure to contact us at: leonard@newbizz.eu

Demo (in Dutch) for AR calling system

Amsterdam University of Applied Sciences starts new Minor Esports; NewBizz added to team of teachers.

/in /by

The Amsterdam University of Applied Sciences and the Johan Cruijff Foundation will give substance to the Esports course in the coming year. Within 10 minutes the minor was filled with a maximum of 40 students and many students had to be disappointed that they could not yet take this minor.

Thijs van Dijk, as an enthusiastic initiator of this minor, approached NewBizz to also participate as a teacher and I am happy to give substance to that. With a team of enthusiastic and motivated teachers, we will give further substance to Esports as an emerging and very fast growing sport. Strategy, marketing communication, commerce, team play and everything that comes with it is discussed.

 

NewBizz selected by Ross as Gold Preferred Partner for Piero and Venue Solutions

/in /by

NewBizz becomes Ross Video’s new partner in the Netherlands

Leonard Ariens, head of NewBizz, new Ross Video Partner
March 8, 2021

Ross Video has announced that it has appointed Dutch company NewBizz B.V. as a Gold Preferred partner in the Netherlands. Founded by CEO Leonard Ariens, an experienced broadcast industry professional, NewBizz’s main focus is on the sports market. As a matter of fact, NewBizz has links with many sports governing bodies and clubs around the country.

“I’m delighted to be representing Ross,” notes Leonard Ariens. “I’ve already experienced working with the innovative Piero sports graphics analysis solution and have seen first-hand how it can create really eye-catching and engaging content that viewers respond to. It’s impossible to ignore the breadth of the Ross portfolio and how many solutions Ross has developed for the sports and live events market. I’m really looking forward to getting to grips with the rest of the solutions range and helping our customers produce even more impactful content with greater efficiency.”

Mark Gardner, Regional Sales Director for EMEA North, is pleased to welcome Leonard and NewBizz to the Ross family. “I’ve been extremely impressed with Leonard’s ambition and energy, and I’m sure he will do an excellent job helping Ross extend our footprint in the EMEA sports market. Ross has become the dominant player in North America where stadium and in-venue production is concerned, and we need motivated and forward-thinking partners to help us realise our ambitions here in EMEA. We’re committed to building this side of our business, and we’re very much looking forward to working with Leonard to make this happen.”

 

NewBizz develops a concept for the F1 Zandvoort 2021 Grand Prix.

/in /by

Based on the request of the Koninklijke Nederlandsche Automobiel Club to design a fun concept for this event, NewBizz has developed 2 concepts to follow this race in a special way. The KNAC has a special history with Zandvoort and its Grand Prix and is rightly proud of it! NewBizz developed a “comfortable and more passive” concept and a comfortable and more active concept. The concepts are at the discretion of the management team of the KNAC.

SportInnovator chooses NewBizz BV to conduct market research “Smart technology against Racism in Soccer Venues ”.

/in /by

“SportInnovator chooses NewBizz BV to conduct market research“ Smart technology against Racism in Soccer Venues ”.

SportInnnovator, a renowned part of the Ministry of VWS, has selected NewBizz to carry out the important market research “Smart technology against racism in Soccer venues” on behalf of SportInnovator. In addition to NewBizz’s extensive experience in the Software, Media and Broadcast industry, the experience in the football world is of added value for SportInnovator.

Based on findings in stadiums and the broad attention for the events during the discontinued match Den Bosch – Excelsior (17-9-2019), it was decided to investigate which technology should be able to recognize discrimination, in order to prevent new incidents. This includes all forms of technology in the field of audio and image, among other things, that can be used for this purpose. It also looks at the combination with current and future developments regarding IoT, 5G and block-chain technology.

NewBizz will continue its exploration of SportInnovator, zooming in on substantive solutions that may already be available in the market or become available in the near future. In any case, all solutions that are already used in the Netherlands will be included in the market research as much as possible. Market parties who believe that they have solutions that are operational within one year and are invited to respond to:

info@newbizz.eu.

Want to know
what we can do for you?

leonard@newbizz.eu
+31682002521