SportInnovator chooses NewBizz BV to conduct market research “Smart technology against Racism in Soccer Venues ”.

Market research.

Together we fight racism and discrimination through the use of smart technology. SportInnnovator, a renowned independent organization in close collaboration with the Ministry of Health, Welfare and Sport, has selected NewBizz to carry out the important market research “Smart technology against racism in football stadiums” on behalf of SportInnovator.

As a result of findings in stadiums and the extensive attention for the events during the discontinued match Den Bosch – Excelsior (17-9-2019), it was decided to investigate which technology should be able to recognize discrimination, in order to prevent new incidents. This includes all forms of technology in the field of audio and image, among other things, that can be used for this purpose. It also looks at the combination with current and future developments regarding IoT, 5G and block-chain technology. NewBizz continues the exploration of SportInnovator, in which it will zoom in substantively on possible solutions that are already available in the market or will become available in the near future.

Challenge Smart Technology
In this challenge, the aim is to find smart technology that should allow registration, detection, identification and (criminal) prosecution of individuals who are guilty of discrimination and racism along the line of the football venue. We can imagine that parts can be zoomed in for solutions that we see in your company. However, how and to what extent the various providers and systems can meet the objectives, has not yet been fully mapped out. We would like to explore this in discussions.